لو تصفحت الانترنت أمس لابد وأنك لاحظت الناس يتحدثون عن فستان نسائي ويختلفون حول لونه! هل هو أسود وأزرق أم ذهبي وأبيض ؟ أصبح الأمر ضجة اعلامية لم تفوت الشركات والعلامات التجارية الكبرى التفاعل معه.
عندما يكون هناك أكثر من مليوني تغريدة تحدثت عن الفستان وظهرت خلال يوم واحد فقط، وانتشر هاشتاغ #TheDress بسرعة هائلة ولم يغب عنه حتى المشاهير.
تحدثنا سابقاً عن مفهوم التسويق في الزمن الفعلي Real Time Marketing في كأس العالم ومع تايد، واليوم تكرر نفس الشيء. هنا قائمة بتغريدات تويتر للتفاعل معه ليكونوا جزء من الضجة الاعلامية وينعكس ذلك ايجاباً عليهم.
Fashionably late? #TheDress pic.twitter.com/qGVecgt4mz
— OREO Cookie (@Oreo) February 27, 2015
Whether you're #TeamWhiteandGold or #TeamBlueandBlack — everyone is on #TeamBreadsticks. #TheDress pic.twitter.com/P04bjXgzED
— Olive Garden (@olivegarden) February 27, 2015
So do you think this is #whiteandgold too? pic.twitter.com/C829igRjVq
— Xbox (@Xbox) February 27, 2015
Technically, #thedress is French Melody PPQ-17 & Eagle Rock S-H-730. Check it out on our app! http://t.co/gifE3xp8B8 pic.twitter.com/jUk1JDvxv0
— BEHR Paint (@BehrPaint) February 27, 2015
https://twitter.com/3DWhite/status/571363135174656000
https://twitter.com/Snapple/status/571363303945076736
We see #blueandyellow…of course. Bring out #TheDress
— Fairy Godmayo (@Hellmanns) February 27, 2015
All we see is comfortable. #TheDress #CrocNation pic.twitter.com/vZfuW9DgEJ
— Crocs Shoes (@Crocs) February 27, 2015
Hey internet, you obsess over a dress when you’re hungry. #DressGate #BlackandBlue #WhiteandGold #EatASNICKERS pic.twitter.com/5Tc20A06GF
— SNICKERS (@SNICKERS) February 27, 2015
The only colors I see are #Yellow and #Black #TheDress
— Waffle House (@WaffleHouse) February 27, 2015
No matter what color you see, there's no denying our Ram trucks look great. #TheDress pic.twitter.com/1HSwZpp3XX
— Ram Trucks (@RamTrucks) February 27, 2015
Let's settle this once and for all, it's blue and white. #Effortless #TheDress pic.twitter.com/EndigfjSVB
— AT&T (@ATT) February 27, 2015
For those seeing #WhiteandGold in #TheDress (http://t.co/pNG9tXu5pU), @HopeTaylorPhoto ends the debate. pic.twitter.com/W7TwQJy13m
— Adobe (@Adobe) February 27, 2015
Doesn't matter if it’s blue/black or white/gold, they still taste delicious. #thedress pic.twitter.com/Oq8srrAKnd
— Dunkin' (@dunkindonuts) February 27, 2015
I think the dress is actually orange. #TheDress pic.twitter.com/M2wEUAaGnw
— Whataburger® (@Whataburger) February 27, 2015
I have no idea what you guys are talking about. It looks Rainbow to me. #TheDress
— SKITTLES (@Skittles) February 27, 2015
#TheDress looks silver and blue to us.
— Coors Light (@CoorsLight) February 27, 2015
Bad lighting makes you see #TheDress in gold or blue. But see what good lighting can do http://t.co/7YhtYEyL2y pic.twitter.com/8MeHYrY9l4
— Signify (@Signifycompany) February 27, 2015
Does #TheDress debate really matter? #teamgold pic.twitter.com/Qhq9lYW4Fq
— Yuengling Brewery (@yuenglingbeer) February 27, 2015
The only colors I see are #Yellow and #Black #TheDress
— Waffle House (@WaffleHouse) February 27, 2015
idk what color that dress is but pancakes are definitely gold and butter is definitely white
— IHOP (@IHOP) February 27, 2015
Clearly it's copper and black. #TheDress
— Duracell (@Duracell) February 27, 2015
It's not the color of #TheDress that matters, it's the #party you wear it to.
— Party City (@PartyCity) February 27, 2015
White and gold? Black and blue? All we see is white and red. #TheDress
— barefootwine (@BarefootWine) February 27, 2015
#whiteandgold or #blackandblue? We found a way around science- you can have both! #TheDress #dressgate pic.twitter.com/5oj3ZTqOWk
— LEGO (@LEGO_Group) February 27, 2015
Definitely not blue #TheDress pic.twitter.com/Z1dIE9Atoa
— Krispy Kreme (@krispykreme) February 27, 2015
Proud to be black & white, or is it white & black? #TheDress
—
Drinkaware.ie pic.twitter.com/Turyk9zYfc— Guinness Ireland (@GuinnessIreland) February 27, 2015
Definitely Red and White! #HaveAbreak #TheDress #breakfromthedress #TeamRedAndWhite pic.twitter.com/BFVVMRGn5m
— KITKAT (@KITKAT) February 27, 2015
We've been asked… The dress is blue & black. #tweetfromtheseat
— Charmin (@Charmin) February 27, 2015
AKSHULLY if you adjust the saturation and bring down the levels you'll see that the llamas never even ran away in the first place. #TheDress
— Pete Zaroll (@totinos) February 27, 2015
We see it as blue and yellow, but we may be a tiny bit biased. #TheDress pic.twitter.com/JGs4XuyiZ8
— Cirque du Soleil (@Cirque) February 27, 2015
You're not the only ones @Cirque! We see blue & yellow too 🙂 #TheDress pic.twitter.com/jOcsQrOCUN
— IKEA USA (@IKEAUSA) February 27, 2015
It doesn’t matter which color you see, we’ve got you covered. #TheDress pic.twitter.com/v5lJOCydVp
— BEHR Paint (@BehrPaint) February 27, 2015
https://twitter.com/MillerLite/status/571192283753791489
Trust us, #TheDress is white.
— Clorox (@Clorox) February 27, 2015
You all have it all wrong. It's red & red. #TheDress
— The Dragon (@FireballWhisky) February 27, 2015
Why does everyone keep calling us Gold and White now? What’s going on, Internet?! #TheDress #WhatColorsAreThisDress pic.twitter.com/Hz4xGr7DzZ
— M&M'S (@mmschocolate) February 27, 2015
We promise, we aren't messing with you. This dress is blue and black. #TheDress #Blueandblack #WhiteandGold pic.twitter.com/pI92V96uLX
— JCPenney (@jcpenney) February 27, 2015
Less concerned about #thedress and more concerned about the #lastchobani in the fridge.
— Chobani (@Chobani) February 27, 2015
We think #thedress is blue… But we're a bit biased. #blueandblackhttp://t.co/ycCj6KU5MW
— Lee Jeans (@LeeJeans) February 27, 2015
We may see #whiteandgold on #TheDress, but it's #blackandblue that we want in our belly! pic.twitter.com/DRYMi81zO8
— Dogfish Head Brewery (@dogfishbeer) February 27, 2015
Who can you trust? Certainly not your eyes. This is definitely #whiteandgold #thedress pic.twitter.com/4YtUBPeQ6s
— Zyrtec (@Zyrtec) February 27, 2015
*stops furiously scribbling amidst dozens of coffee cups*
there is no dress. it is not the dress that changes colors, it is only yourself.
— Denny’s (@DennysDiner) February 27, 2015
It's white and gold. pic.twitter.com/OqrPgKx6r4
— PizzaHut (@pizzahut) February 27, 2015
This is awkward, it's actually white and red. pic.twitter.com/DpCKsBkPiI
— Domino's Pizza (@dominos) February 27, 2015
#TheDress might look better in red and white.
— Coca-Cola (@CocaCola) February 27, 2015
Anyone seeing #whiteandgold? pic.twitter.com/Zd2Xj99r1R
— Hyundai USA (@Hyundai) February 27, 2015
White and gold, black and blue…
We only have eyes for silver. #TheDress #AvGeeks pic.twitter.com/byFXj746Sd
— americanair (@AmericanAir) February 27, 2015
Royals only see gold. #TheDress
— The Royals (@TheRoyalsTV) February 27, 2015
WANTED: This dress to stop appearing in our feed (Even though we'd look simply ravishing in it) #BlueAndBlack pic.twitter.com/o7ZU3sIeL1
— Philadelphia Police (@PhillyPolice) February 27, 2015
Looks like a problem when you don’t use Tide Plus ColorGuard. #TheDress #DressGate pic.twitter.com/yvUudF50mt
— Tide (@tide) February 27, 2015
Blue. Black. White. Gold. We see them all. #GalaxyS5 #TheDress pic.twitter.com/feXKWkSQeG
— Samsung Mobile (@SamsungMobile) February 27, 2015
مشكور جدااااااااااااااااااااااا
هههههههههههه اي والله له ذكريات هالموضوع خابر ان كل بيت صار عندهم انقسامم بخصوص اللون
بارك الله فيكم